About Us

Sheila Bella Brand Essence Statement

“Live Life Beautiful…”

At Sheila Bella, we practice living life beautiful in all that we do.

We “live life beautiful” by…

Being a warm destination and family for our clients. Beyond our permanent makeup services and being simply a place to get these services done, we provide an oasis where our clients can always walk in and feel warmly welcomed, taken care of and be part of a family. We strive to be a permanent part of our clients’ journeys, where clients want to come back through our doors throughout their journeys.   

Providing the highest level of service and skill in all that we do. We want everyone who comes through our doors to know and feel they are in the best hands, supported and cared for in every aspect. We pay close attention to what each client has to say so they are completely satisfied always.

Exhibiting integrity and honest. Integrity and honesty is at the heart of all that  we do.  We care deeply for our clients, staff and these principles are inherent in all that we do.

Practicing the highest measures of safety  in all we do, from our tools to training for our employees.

And as an all-woman based business, we believe in supporting each other as women and we do so by having each others’ backs.

At Sheila Bella Makeup, we are guided by the following principles in our lives and our practice and we look forward to helping you live your most beautiful life:

  • Family:  As we are a big family who works together, we also strive to ensure each of our clients feel like they are also a part of our family. We do this by creating a warm, welcoming environment for everyone who walks in the door.
  • Experience: We provide our clients with the highest level of professionalism and skill. Our technicians are all required to complete rigorous fundamental permanent makeup training as well as participate in a large amount of testing and training before becoming a Sheila Bella certified technician.
  • Integrity: Our business is built on integrity which is inherent in all that we do.  We pay close attention to our artistry and we have a Sheila Bella standard that each technician must meet.
  • Honesty: In keeping with our integrity, we exhibit honesty in all of our interactions, whether it is technician to client, or one staff member to another, no exceptions.
  • Care: We listen to all of our clients’ wants and needs and our technicians pay close attention to what each client has to say and what they want/don’t want so we can administer the best look to enable them to live their most beautiful life.
  • Safety: We practice the highest measures of safety in all that we do including use of 100% disposable tools, being completely up to date with OSHA standards and ensuring our technicians are certified in specific safety procedures for which they are also renewed every year.
  • Girl Power: As an all-woman staff, we believe in supporting each other as women and we do so by having each others’ backs. We work together in unity to create an amazing experience, environment and the highest level of service for our clients.

Sheila Bella, Founder & Lead Technician

Sheila Bella is the Founder and Lead Technician of Sheila Bella Permanent Makeup.  With 15 years as a professional makeup artist for leading brands including Chanel, Lancome, Benefit and Clinique, Sheila received her certification at Permatech in Los Angeles and then became a Certified Permanent Cosmetic Professional (CPCP), the highest certification for permanent makeup, after seeing a huge growth opportunity in the industry. She is also a member of the  SPCP (Society of Permanent Cosmetic Professionals).

Sheila Bella Permanent Makeup is on the cutting edge utilizing proprietary techniques including her own patterns, forms and technology developed directly by Sheila, who became an industry leader in making permanent makeup something more natural and modified to look like hair and beautiful makeup, changing perceptions of how people perceive permanent makeup.

Beyond providing permanent makeup services and simply being a place to get these services done, Sheila Bella provides an oasis where clients can always walk in and feel warmly welcomed, taken care of and be part of a family. We strive to be a permanent part of our clients’ journeys, where clients want to come back through our doors throughout their journeys.

 

In addition to her role as Founder and Lead Technician of Sheila Bella Permanent Makeup, Sheila is a wife to Will and mother to Grey and Beau.  Sheila credits her immigrant father, Joe with her business skills that she acquired, seeing him build several successful businesses from his hard work.   Sheila has also had a career in the entertainment industry as a vocalist, actress, model and pageant queen. She was crowned Miss Philippines USA in 2004 and has performed in numerous musical theater shows including Miss Saigon and South Pacific.

“It is my hope that every woman leaves our studio feeling more beautiful, more empowered and with a more grateful heart.” – Sheila Bella